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Rua dos Três Irmãos, 201 cj. 102

Morumbi - São Paulo - SP

Methodology

QUANTITATIVE STUDIES:

  • Probability samples in any scope – national, state, local or specific to groups or social segments and consumption.
  • Personal interviews: home, central location, and others.
  • Telephone interviews (CATI) and internet

QUALITATIVE STUDIES:

  • Group discussions
  • In-depth interviews
  • Observation and ethnographic experiences

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  • Projective techniques
  • Cognitive techniques
  • Conflict situations

 

 

 

INTERATION OF QUALITATIVE AND QUANTATIVE STUDIES:

The interface between the two methodologies enables a deeper knowledge of the issues to be investigated.